Unlock deeper retail insights with our DunnHumby
add-on for the Sales IM CRM

At Insightful.Mobi, we're constantly striving to empower consumer goods companies and their partners with the tools they need to achieve exceptional results in the competitive retail landscape. That's why we're thrilled to announce the launch of our powerful new DunnHumby integration for Sales IM!

For our valued customers in New Zealand working with retailers like Foodstuffs, this integration represents a significant leap forward in accessing and leveraging crucial store-level data to drive sales and enhance your strategic decision-making.

You already understand the power of Insightful.Mobi in streamlining your field operations and boosting team productivity. Now, by seamlessly integrating your existing DunnHumby data directly into your Sales IM platform, you can unlock a whole new level of granular visibility and actionable insights.

What are the Key Benefits for Your Teams?

  • Maximise the Impact of Agreed Ranges: Your field teams will have immediate access to detailed store-level sellout data, refreshed weekly for each location. This empowers them to ensure that the product ranges agreed with Foodstuffs NI HQ are implemented effectively and performing optimally in every individual store. Proactively monitor product availability and address any potential discrepancies with real-time information.

  • Strengthen Your Category Management Influence: Equip your team with the concrete, store-specific data needed to play a more influential and strategic role in category management discussions with Foodstuffs NI. Make informed and persuasive recommendations regarding ranging, shelf placement, and promotional activities based on what's actually selling.

  • Proactively Identify and Capitalise on Ranging Opportunities: Access store-specific sales velocity, market share, and out-of-stock data to identify potential ranging gaps – instances where consumer demand exists but your products are underrepresented or absent. This allows for proactive, data-driven recommendations to store managers to optimise assortment and capture missed sales opportunities.

  • Empower Data-Driven Field Activities and Merchandising: Your sales representatives will have actionable insights directly within their Sales IM application on their iPads. View store-specific sales data, highlighting top-performing SKUs and identifying opportunities for improved shelf placement and promotional execution. Make data-backed decisions during every store visit, ensuring optimal shelf conditions and maximising brand presence. Insightful.Mobi is purpose-built for consumer goods companies like yours, ensuring these insights are always relevant and easy to understand.

  • Gain Deeper Competitive Insights (Optional): For a more comprehensive market view, you can opt to track the sales performance of your competitors at a store level within your key categories. This provides valuable context for your own performance and highlights areas for competitive advantage and strategic adjustments.

Ready to Take Your Retail Execution to the Next Level?

The DunnHumby integration seamlessly connects the power of your DunnHumby data with the efficiency of Insightful.Mobi Sales IM provides your team an unparalleled competitive edge in the New Zealand market, particularly within the Foodstuffs network.

We're so confident in the value this integration will bring that we're offering a complimentary one-month trial for Insightful.Mobi customers who already subscribe to DunnHummby! This will allow your team to experience the enhanced insights and tangible operational benefits of your specific retail environment. See the impact directly and empower your team to achieve even greater success.

Don't miss out on this opportunity to unlock the full potential of your DunnHumby data within Insightful.Mobi.

Contact us today to learn more and start your free trial! Let Insightful.Mobi helps you drive sales excellence and gain a significant competitive advantage in the New Zealand consumer goods market.